15 Best Email Marketing Platforms for E-commerce: in 2024

Best Email Marketing Platforms for E-commerce

Introduction

In the world of e-commerce, email marketing remains one of the most powerful tools to engage customers, drive conversions, and build long-term relationships. With personalization, segmentation, and automation capabilities, the right platform can bring a transformative edge to any business.

This article dives deep into 15 of the top email marketing platforms for e-commerce, helping you decide which one best suits your needs. We’ll explore what each platform offers, whom it’s best suited for, pricing options, and specific tools that can drive your e-commerce success.

Email marketing software price comparison

Why Email Marketing is Essential for E-commerce

Email marketing holds a unique position in the e-commerce toolbox. Here’s why:

• Direct Connection: Unlike social media, where visibility relies on algorithms, email marketing allows you to reach customers directly.
• Personalization: With data-driven tools, businesses can segment their audience based on behavior, preferences, and purchase history.
• Customer Retention: Email remains one of the best channels for re-engaging past customers.
• Sales and ROI: According to industry studies, email marketing delivers an ROI of about $42 for every $1 spent, especially crucial for e-commerce brands.

The Platforms – Detailed Breakdown

1. Klaviyo

Overview: Klaviyo is a leading platform in e-commerce email marketing, particularly known for its high level of integration with popular e-commerce platforms like Shopify and WooCommerce. It specializes in customer segmentation, behavior-based automation, and personalized messaging.

• Key Features:
  • Deep Integration: Klaviyo integrates seamlessly with major e-commerce platforms, allowing businesses to pull in customer data and use it to trigger personalized campaigns.
  • Advanced Analytics: Klaviyo provides real-time analytics and predictive insights, which help businesses understand customer behavior and improve email performance.
  • Segmentation and Targeting: Advanced segmentation tools allow for targeting based on shopping behavior, demographics, and engagement history.
• Pros: Highly customizable workflows, excellent for scaling, deep insights into customer behavior.
• Cons: Price can be a barrier for small businesses; a learning curve for beginners.
• Pricing: Starts at $20/month for small lists.
• Best For: Established e-commerce brands that need advanced features to scale.

Example Use Case: A fashion brand using Klaviyo might segment customers by past purchase behavior, sending tailored recommendations for accessories based on previous clothing purchases.

2. Mailchimp

Overview: Known for its user-friendly interface, Mailchimp has long been a staple in email marketing. With a broad range of integrations, basic automation, and a generous free plan, Mailchimp is suitable for smaller businesses and those new to email marketing.

• Key Features:
  • Drag-and-Drop Builder: Mailchimp’s design editor is intuitive, making it easy to create attractive, mobile-optimized emails.
  • Audience Management Tools: Includes audience segmentation, tagging, and customer profiles.
  • Basic Automation: Mailchimp offers simple workflows, such as welcome emails and cart abandonment emails, ideal for e-commerce.
• Pros: User-friendly, large range of integrations, comprehensive free plan.
• Cons: Limited advanced features in lower-tier plans, can get costly with a growing list.
• Pricing: Free plan available; paid plans from $11/month.
• Best For: Small to medium-sized businesses looking for a straightforward platform.

Example Use Case: A startup might use Mailchimp to automate follow-up emails post-purchase, encouraging product reviews and offering a discount on the next order.

3. ActiveCampaign

Overview: ActiveCampaign blends email marketing with CRM features, allowing businesses to manage customer interactions in one place. It’s known for its highly customizable automation and CRM integration, making it ideal for larger businesses looking to refine their customer journey.

• Key Features:
  • Sales and CRM Integration: ActiveCampaign’s CRM functionality is robust, ideal for businesses wanting to track customer journeys from initial contact to repeat purchases.
  • Advanced Automation: Allows for in-depth customer journey mapping and highly specific automation.
  • Contact Scoring: ActiveCampaign scores contacts based on their engagement level, helping businesses prioritize leads.
• Pros: CRM functionality, customizable automation, advanced segmentation.
• Cons: Steeper learning curve; not ideal for beginners.
• Pricing: Starts at $15/month.
• Best For: Medium to large e-commerce businesses with complex customer journeys.

Example Use Case: A subscription box company can use ActiveCampaign to score leads based on their engagement and send personalized renewal reminders to increase customer retention.

4. Sendinblue

Overview: Sendinblue offers both email and SMS marketing, making it a strong multi-channel marketing tool. Its automation and real-time analytics, combined with a free plan, make it a popular choice for small and medium businesses.

• Key Features:
  • Multi-Channel Engagement: Combines email, SMS, and even chat messaging, giving businesses a unified customer communication approach.
  • Real-Time Analytics: Provides detailed reports on open rates, click-throughs, and more, all in real-time.
  • Workflow Automations: Pre-built workflows make it easy to set up triggered messages and segmentation.
• Pros: SMS and email integration, flexible pricing, powerful real-time insights.
• Cons: Fewer templates than competitors.
• Pricing: Free plan available; paid plans start at $25/month.
• Best For: E-commerce businesses wanting to engage across multiple channels.

Example Use Case: A restaurant supply company can use Sendinblue to send promotional offers to customers by SMS and email, ensuring they receive the best price updates regardless of the channel.

5. Omnisend

Overview: Omnisend is an e-commerce-focused platform offering email, SMS, and push notifications. With pre-built automations for cart abandonment, welcome sequences, and other workflows, Omnisend is excellent for multi-channel campaigns.

• Key Features:
  • Pre-Built E-commerce Workflows: Automations are ready for common e-commerce scenarios, making setup quick.
  • Multi-Channel Marketing: Email, SMS, and push notifications are all integrated within a single platform.
  • Audience Segmentation: Segment users by browsing behavior, past purchases, and engagement to deliver targeted content.
• Pros: Optimized for e-commerce, easy setup, pre-built workflows.
• Cons: Limited customization in free plan.
• Pricing: Free plan available; paid plans from $16/month.
• Best For: E-commerce stores wanting to quickly set up multi-channel campaigns.

Example Use Case: An online pet supply store could use Omnisend to automate reminders for recurring pet food orders, driving repeat purchases.

6. GetResponse

Overview: GetResponse offers more than email marketing; it’s a suite that includes webinars, landing pages, and CRM features, making it a versatile option for e-commerce brands seeking a complete marketing tool.

• Key Features:
  • Webinars and Landing Pages: Beyond email, GetResponse enables brands to host webinars and create landing pages to capture leads.
  • Automation Builder: A drag-and-drop builder lets you create advanced workflows for customer journeys.
  • Conversion Funnels: Helps with building lead funnels, nurturing contacts from initial interest to sale.
• Pros: Multi-functional tool, webinar and landing page options.
• Cons: Additional features can increase cost.
• Pricing: Starts at $15/month.
• Best For: Businesses looking to integrate email with webinars and landing pages.

Example Use Case: A software company can use GetResponse to nurture leads through email drip campaigns and host webinars to educate potential customers on product features.

7. Drip

Overview: Drip is designed exclusively for e-commerce, focusing on creating personalized customer experiences. Its powerful segmentation, real-time analytics, and customized workflows make it popular among direct-to-consumer brands.

• Key Features:
  • Customer Data Collection: Track user behavior on your site to trigger personalized email campaigns.
  • Personalization and Segmentation: Create dynamic content that speaks directly to customers based on their purchase history and interests.
  • In-Depth Analytics: Real-time insights into customer activity, helping refine future strategies.
• Pros: Excellent for personalizing customer experiences, robust analytics.
• Cons: Higher cost, requires more setup.
• Pricing: Starts at $39/month.
• Best For: E-commerce businesses focused on creating highly personalized customer journeys.

Example Use Case: A health food retailer could use Drip to tailor content based on a customer’s past purchases, offering new products and relevant recipe ideas.

8. Constant Contact

Overview: Constant Contact is a straightforward platform with strong customer support, making it ideal for beginners. It includes social media tools and a drag-and-drop email builder, making email creation easy.

• Key Features:
  • Drag-and-Drop Editor: Allows users to build emails easily without needing design skills.
  • Social Media Tools: Integrates with Facebook and Instagram for ad placement and tracking.
  • Real-Time Tracking: See who’s opening your emails and engaging with your content.
• Pros: Easy setup, strong customer support, good for beginners.
• Cons: Limited automation in lower-priced plans.
• Pricing: Starts at $9.99/month.
• Best For: Beginners or small businesses seeking an easy-to-use platform.

Example Use Case: A small e-commerce business selling handmade candles can use Constant Contact to send out newsletters, promotions, and seasonal offers, while tracking customer engagement to improve future campaigns.

9. HubSpot

Overview: HubSpot is a comprehensive CRM platform that combines email marketing with a suite of sales and marketing tools. It is ideal for businesses looking for a full customer journey solution, from lead generation to sales conversion.

• Key Features:
  • CRM Integration: HubSpot’s CRM functionality allows businesses to manage customer interactions across email, social media, and the website, ensuring a seamless marketing experience.
  • Personalized Workflows: HubSpot excels at creating automated workflows that are highly personalized, based on customer behavior and lifecycle stage.
  • Advanced Reporting and Analytics: HubSpot offers powerful analytics to measure the performance of your email campaigns and track ROI.
• Pros: All-in-one platform, advanced personalization, CRM features.
• Cons: Higher price point; may be overkill for small businesses.
• Pricing: Free plan available; paid plans start at $50/month.
• Best For: Larger e-commerce businesses needing a full marketing automation and CRM solution.

Example Use Case: A SaaS company can use HubSpot to automate lead nurturing campaigns, segment customers based on engagement, and deliver personalized offers to increase conversion rates.

10. ConvertKit

Overview: ConvertKit is an email marketing platform that caters to content creators and small businesses, but it also serves e-commerce brands effectively with a focus on simplicity and automation.

• Key Features:
  • Tagging and Segmentation: ConvertKit uses a unique system of tags to organize contacts, which makes segmentation highly efficient.
  • Automated Email Sequences: The platform allows you to set up email sequences to guide customers through the sales funnel automatically.
  • Landing Pages and Forms: ConvertKit also provides landing pages and opt-in forms to capture leads.
• Pros: Simple to use, excellent tagging and segmentation, ideal for smaller e-commerce businesses.
• Cons: Limited advanced features for larger businesses, fewer templates.
• Pricing: Free plan available; paid plans from $9/month.
• Best For: Content creators, small e-commerce brands, and those seeking simple but effective email automation.

Example Use Case: A niche online clothing boutique can use ConvertKit to automate product recommendations based on customers’ past purchases, driving repeat sales with minimal effort.

11. AWeber

Overview: AWeber is a veteran in the email marketing space, providing reliable services for small businesses. It’s known for its simplicity, extensive support, and range of templates.

• Key Features:
  • Email Templates: AWeber offers a wide selection of professional email templates for e-commerce businesses to choose from.
  • Behavior-Based Automation: Automate emails based on customer actions, such as abandoned cart reminders or post-purchase follow-ups.
  • Advanced Reporting: Includes email open rates, click-through rates, and other KPIs to optimize your campaigns.
• Pros: Easy to use, good customer support, robust automation for small businesses.
• Cons: Lacks some advanced features and customization options for large enterprises.
• Pricing: Starts at $19.99/month.
• Best For: Small businesses and startups seeking a simple but effective email marketing solution.

Example Use Case: An online coffee shop could use AWeber to set up an automated series for new subscribers, providing them with a discount on their first purchase and recommending popular products.

12. Moosend

Overview: Moosend is a low-cost alternative for businesses looking for powerful email marketing tools without breaking the bank. It offers automation, segmentation, and A/B testing features that are essential for optimizing campaigns.

• Key Features:
  • Email Automation: Moosend provides advanced workflows, allowing businesses to automate emails based on triggers like site visits, cart abandonment, and purchases.
  • A/B Testing: It includes A/B testing functionality to optimize email subject lines, content, and CTAs.
  • Segmentation: Moosend offers advanced segmentation tools that help e-commerce businesses target the right customers with personalized content.
• Pros: Affordable, great for automation and A/B testing, easy-to-use interface.
• Cons: Limited integrations compared to other platforms.
• Pricing: Free plan available; paid plans from $9/month.
• Best For: Budget-conscious e-commerce businesses seeking powerful tools at a lower price point.

Example Use Case: A digital product store could use Moosend to automate emails offering discounts or cross-sell opportunities based on past purchases, increasing customer lifetime value.

13. Benchmark Email

Overview: Benchmark Email is an easy-to-use platform for small businesses. It’s designed to help marketers create email campaigns quickly with its simple interface and robust automation tools.

• Key Features:
  • Email Campaign Builder: Benchmark Email provides an intuitive drag-and-drop email editor that is perfect for beginners.
  • Automation: Set up automated emails based on actions like sign-ups, abandoned carts, or product recommendations.
  • Real-Time Analytics: Track how your emails are performing in real-time with open rates, click-through rates, and other metrics.
• Pros: User-friendly, great for beginners, responsive email templates.
• Cons: Fewer advanced features compared to some competitors.
• Pricing: Free plan available; paid plans from $13/month.
• Best For: Small businesses looking for an easy-to-use, budget-friendly email marketing solution.

Example Use Case: A local bakery that offers online orders could use Benchmark Email to send out weekly newsletters with promotions, new products, and seasonal specials.

14. Mailjet

Overview: Mailjet is an email marketing platform that combines ease of use with powerful API support. It’s particularly useful for businesses that require email marketing automation along with customized email integration into their websites or applications.

• Key Features:
  • Collaborative Features: Allows multiple team members to work on campaigns simultaneously, making it ideal for businesses with large teams.
  • Email API: Businesses can integrate email campaigns into their applications using Mailjet’s API for better customization.
  • A/B Testing: Provides A/B testing tools to improve campaign effectiveness.
• Pros: Ideal for teams, powerful API, great for developers.
• Cons: Not as intuitive for beginners; limited features in lower-tier plans.
• Pricing: Free plan available; paid plans from $15/month.
• Best For: Teams and businesses that need email marketing integrated into their software stack.

Example Use Case: A tech startup could use Mailjet to send transactional emails, such as account updates, purchase confirmations, and service notifications, all integrated directly into their app.

15. Campaign Monitor

Overview: Campaign Monitor is a highly regarded email marketing platform known for its beautiful email templates and advanced analytics. It’s tailored for e-commerce brands that prioritize visually appealing emails and want a comprehensive view of campaign performance.

• Key Features:
  • Professional Templates: A wide range of high-quality, responsive email templates designed to look great on any device.
  • Advanced Analytics: Track detailed metrics such as click-through rates, open rates, and conversions to optimize email campaigns.
  • Segmentation: Advanced segmentation tools help create highly targeted campaigns for different customer groups.
• Pros: Stunning templates, excellent reporting, easy-to-use interface.
• Cons: Limited automation features for smaller plans.
• Pricing: Starts at $9/month.
• Best For: E-commerce brands focused on design-driven campaigns and detailed analytics.

Example Use Case: A luxury watch retailer could use Campaign Monitor to send beautifully designed email promotions featuring new collections, driving customer engagement through striking visuals.

Conclusion

Selecting the right email marketing platform for your e-commerce business can have a significant impact on your marketing efforts and customer engagement. Each of the 15 platforms mentioned above has its strengths, whether it’s advanced segmentation, powerful automation features, multi-channel integration, or ease of use.

• Best for Personalization: Klaviyo, Drip, and Omnisend offer the best features for personalized customer journeys.
• Best for Budget-Conscious: Platforms like Mailchimp, Moosend, and Benchmark Email provide solid functionality at lower prices.
• Best for Multi-Channel: Sendinblue and Omnisend excel in engaging customers via email and SMS.
• Best for CRM Integration: HubSpot and ActiveCampaign are ideal for businesses looking to combine email marketing with CRM functionality.

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